About Us
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Unlocking the Power of Community
Serve To Be Free exists to make community service accessible, engaging, and rewarding for everyone. By blending social media interaction with gamification, we aim to create a platform where people can connect, participate in service, and celebrate their impact, building stronger communities in the process.
We exist to solve the problem of disengagement in community service, especially among younger generations. Traditional service organizations have not adapted to the digital age, and as a result, many people feel disconnected from their communities. We are here to foster meaningful connections through service, where individuals can experience the personal rewards of giving back while building lasting relationships.
Our vision is a world where service is an integral part of everyday life, and where communities are thriving because people are actively involved in improving them. When our mission is fully realized, we will see:
-Engaged volunteers regularly using the platform to serve their communities, feeling empowered and recognized for their contributions.
-Non-profits and organizations efficiently filling volunteer needs and reporting significant increases in participation.
-A cultural shift where community service is no longer seen as an obligation, but a celebrated and fulfilling part of life for individuals across all demographics.
We’ll know the work is done when Serve To Be Free is the go-to platform for service, recognized for its ability to make service fun, easy, and impactful.
The Team
Greg Cronin, Founder
Malorie Black, Executive Director
Malorie Black, Executive Director
The lifeblood in passion and vision of the company, Greg comes from a background of building communities through real estate, leading hundreds of volunteers in large community service days, and even ran for mayor in Mississippi.
Malorie Black, Executive Director
Malorie Black, Executive Director
Malorie Black, Executive Director
With a strong sales and marketing background and entrepreneur at heart, Malorie is all about people and getting this message out to the world.
Taylor McKay, Senior Developer
Malorie Black, Executive Director
Taylor McKay, Senior Developer
An experienced developer with an expertise in tech for the future and making sure the app is secure for all our users.
Miller Clark, Developer
Brady Schvaneveldt, Organization Designer
Brady Schvaneveldt, Organization Designer
Miller makes the magic happen! He has somehow taken the huge vision and brought it into a working BETA. We would not have a product without his dedication and patience with a growing team.
Brady Schvaneveldt, Organization Designer
Brady Schvaneveldt, Organization Designer
Brady Schvaneveldt, Organization Designer
A teacher and professor by training, Brady is a strong leader who is able to organize the mission and facilitate the placement and growth of the people.
Eve Harrington, Grant Writer
Brady Schvaneveldt, Organization Designer
Eve Harrington, Grant Writer
With an economics background and experience working with a number of non-profits, Eve is an integral part of "keeping the lights on" for this mission.
Kayson Conlin, UX Designer
Emily Peterson, Marketing Consultant
Emily Peterson, Marketing Consultant
Master at putting the user's needs into a seamless technical experience!
Emily Peterson, Marketing Consultant
Emily Peterson, Marketing Consultant
Emily Peterson, Marketing Consultant
Laurent Jeffreys, Advisor
Emily Peterson, Marketing Consultant
Laurent Jeffreys, Advisor
Our Guiding principles
To serve is to change the world, and our users are changing the world.
You are the hero, not us. We hope you don't even notice us, and instead see the world and how you are changing it. Serving changes you and the receiver and we are ecstatic about making more of it happen!
Security + Transparency
We are committed to ensuring the safety of our users, both in their service activities and in protecting their data while using the app. In online forums, anonymity often leads to disrespect, so we prioritize verifying real identities. However, when users are being served by the community, we protect their anonymity to preserve their dignity and ensure they receive help without stigma.
Community connection crosses all borders.
We believe that as more communities, states, and countries embrace our app, it will foster greater peace, unity, and prosperity, while also freeing people from a victim or complacent mindset.
We make profit to facilitate community connection, better.
Serve to Be Free is a Benefit LLC, the revenue we generate is derived from offering coordination technology to non-profits and from the sale of advertising. To ensure that we’re ultimately serving all our users (whether they are advertisers or not), we have a governing board to make sure we are completely living in integrity to our values and to you. We plan on keeping the business for well, forever, so that the vision and mission stays in tact!